Earth Population Essays - Demography, Human Overpopulation

Earth Population Our Earth has changed more dramatically in the 20th Century then in any other time period previous. During this time the health of our planet has also been both harmed and improved in dramatic ways. Two examples are that in this century, we have produced more air pollution then ever before, but our nature conservation efforts are working. Based on that type of logic, it is usually very easy for a scientist to tell if a particular change in our environment during the 20th Century, was good or bad for our planet. That is where population growth comes in and breaks this idea. Is population growth good or bad for our world? This is a question which scientists around the world have been debateing about for decades. The purpose of this essay will address that question. It will also talk about the future growth rate of our world's population, what if any relationship can be drawn from over population and the GNP and literacy levels in a country, what types of population control measures the four largest countries use, and finally determine if there are any population problems and find solutions for them. Despite extensive population control measures, the country with the largest population is China. In fact China contains almost one-fourth of the world's people at around 1.2 billion. During the 1950's the population grew at a rate of 2% per year. The rate of growth slowed to 1.3% by 1990, in part due to population control measures. China's population control measures are based around a creul policy allowing parents only one child. This policy has led to higher levels of abortion, sterilizations, and inficide than in any other country in the world. The dramatic declines in China's population growth rate have however taken place well before the one child policy went into effect in 1979. This further confuses experts who study population and try to determine why population rates flucuate. Some of these experts suggest that aside from the one child policy China's growth rate might have decreased from 2.0 to 1.3 percent because of major improvements in infant mortality rates. Thus parents had more confidence that their children would live to maturity. Also, as China has moved to become a more industrialized country families have chosen to reduce family size. For example in our country 200 years ago families were large because the more kids a family had the more successful the farm would be. Those are a few reasons the population rate in China might be lower than in years previous and continue to slow down.

Situational Analysis of BMW The WritePass Journal

Situational Analysis of BMW Introduction Situational Analysis of BMW ). At present, the company has millions of Facebook fans which can use to amplify its marketing message (Schmuck, 2012). To improve its current digital marketing, a suggested strategy is the development of mobile applications for potential customers. The company can develop Apple and Android applications since the sale of smart phones has greatly increased in the last few years. The customers use such technology gadgets to access information on the internet and thus it can be easily used to target all potential market segments easily. Partnering with websites that provide sports and car reviews would also help the company leverage its fame. Even though the ultimate use of the campaign would be generating sales, the company should not make use of unnecessary product, but rather focus on giving a brand insight to the potential customers. The company can track and measure performance of its digital marketing campaign by measuring clicks, likes, views, tweets, shares etc. The company can give a statistical representation to the amount of time spent on website, log in frequency and clicks. Designing online games and online applications would help in engaging the consumers with the brand (Maclaran and Catterall, 2002). This would not just expose the brand and product but would also help to nurture relationships with existing consumers. For the purchase of high involvement products such as a car, the opinion leaders can play a very important role. The opinion leaders help materialise the power of word of mouth communications by passing on information and their opinion about a product. BMWi marketers can use pre-launch tests for advertisements as well as the pre-tests for the product to generate an opinion. The opinion leaders can be the obvious ones such as car reviewers, bloggers, enthusiasts and drivers. The company should also include unobvious opinion leaders such as car dealers, mechanics, environmental awareness promoters etc. According Hawkins, Best and Coney, (1998) consumers rely more on opinion leaders when they need to buy high risk products. A car is a high involvement product, expensive as well as a symbol of status for many. Thus it includes financial risks and social risk for the buyers. The potential consumers, in order to minimise the perceived risk, would rely on the information from knowledgeable personnel such as drivers and enthusiasts. The first step in generating online interest would be the identification of opinion leaders and sampling them to find a suitable presentation in all targeted segments. The identification of the opinion leaders, which are not obvious but powerful, can be a difficult task for the company. One effective strategy as suggested by markers for identifying opinion leaders is seeding the offering in a group of people (this can be based on age or geographic sampling and letting it diffuse. BMWi can use the identified age segment of 45-55 years as well as the existing users of the BMW cars. The company can then find early adopters and use information from them to locate opinion leaders (Frost, 2004). According to research by Stokburger-Sauer and Hoyer (2009) opinion leaders generally have high involvement in their respective product categories. Exposing the brand to them and initiating a trial can be enough to generate an opinion. The company, after choosing the opinion leaders, can send them cars for test driving or invite them to the showrooms to give their opinions. The company should focus on gaining a favourable response from the opinion leaders. Chrysle r in one of its marketing strategies offered the car for testing to the opinion leaders for a weekend (Hawkins, Best and Coney, 1998). The company can also record positive testimonials from people that the target market can relate to and put them on its online portals. To engage the opinion leaders the company already has an application available on iOS and Android called the Ultimate Drive through which the drivers and car enthusiast share their tips, rate roads and favourite drives (Smith, 2011). References Faust, W. and Householder, L. (2009). Get Real and Prosper: Why Social Media Demands Authentic Brands. Design Management Review Vol. 20 No. 1, pp 45-51. Frost, R. (2004). Gaining Influence Through word of Mouth. [Online] Brand channel. Available at: brandchannel.com/features_effect.asp?pf_id=196 [21st April, 2012] Gallear, D., Ghobadian, A. and ORegan, N. (2008). Digital/web-based technology in purchasing and supply management: a UK study. Journal of Manufacturing Technology Management. 19:3, pp. 346-50. Hawkins, D. Best, R.J and Coney, K.A. (1998). Consumer behavior : building marketing strategy. Beijing : China Machine Press Haynes, J. (2001). Internet management issues:Â  a global perspective. Idea Group Inc. (ICI). Maclaran, P. and Catterall,M. (2002), researching the social Web: marketing information from virtual communities, Marketing Intelligence Planning, Vol. 20 Iss: 6, pp.319 – 326 Schmuck, A. (2012). 2 ways BMW is engaging tech-savvy consumers. [Online] I-Media Connection. Available at: imediaconnection.com/content/30787.asp Smith, C. (2011). BMW Creates Social Network for Driving Enthusiasts. [Online] Digital Marketing Ramblings. Available at: http://expandedramblings.com/index.php/bmw-creates-social-network-for-driving-enthusiasts/ [21st April, 2012] Stokburger-Sauer, N. E. and Hoyer, W. D. (2009), Consumer advisors revisited: What drives those with market mavenism and opinion leadership tendencies and why? Journal of Consumer Behaviour, 8 (2-33). Pp.100–115. Zesty, S. (2012). Brilliant BMW Real World Facebook Racing Game. [Online] Digital Marketing Institute. Available at: http://digitalmarketinginstitute.ie/blog/advertising/brillant-bmw-real-world-facebook-racing-game [21st April, 2012]

Administrators role as a supervisor and motivator Essay - 1

Administrators role as a supervisor and motivator - Essay Example We are now in the midst of the greatest period of change in school administration since its origin in American education. Through the energizing role of the Cooperative Program in Educational Administration, the whole profession has undergone the most penetrating examination and revision of practice. The underlying concepts of the functions and process of administration have also been critically examined. As a result, school administration now is quite different from what it was ten years ago. In all probability, it will be much, much different fifty years from now. It is our purpose, of this paper, to discuss school administration in relation to the findings of this critical examination and revised practice. The approach will not be very familiar to those who are acquainted with the traditional texts on the subject. It is, however, the normal outgrowth of some of the newer books that have put increasing emphasis on the process and the personnel aspects of administration. This emphasis accomplishes a dual service: (1) it presents the changing and improved practices in the field, and (2) it gives impetus to the swing toward the newer concepts of administration. The concept of school administration, particularly of the role of the chief school administrator, advanced by Davies, deals with three components: the administrators job, the man he is, and the social setting in which he functions. Defined very briefly, the job includes the administrators tasks and responsibilities, which vary in importance and emphasis as time passes, and encompasses all that is relevant to the administration of todays schools. The man brings to the job certain capacities of body, mind, emotion, and spirit. He has beliefs, values, expectations, behavior patterns, energy reserves, and skills. While the job shapes him, he also shapes the job. The social setting encompasses the pressures and compulsions of society.